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Free Lesson

Stop the Drop-off: From Sign Up to Sale

Hosted by Karina Karn

Tue, Oct 6, 2026

5:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

108 students

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Sign-Up to Sale: From Free User to Paying Customer
Karina Karn
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What you'll learn

Identify where your funnel is leaking buyers

Understand why interest is high but your net-new revenue stays flat.

Decode why users sign up but never actually buy

Sharpen your positioning to close the gap between "looking" and "buying."

Accelerate the 'aha' moment that drives the sale

Shorten time-to-value for both Demo and Trial-led models.

Turn high-intent trials into closed-won revenue

Overcome the pricing resistance and internal-justification dread that stalls deals at the finish line.

Master the Triple Sail Framework™

Apply the end-to-end system that moves prospects from sign-up to sale.

Why this topic matters

You're getting traffic and signups, but they aren't turning into revenue. Something in your funnel is breaking, and it's usually the gap between your promise and the user's perception of value. We'll pinpoint exactly where buyers drop off, why they lose momentum before they commit, and how to fix your existing journey so signups become paying customers.

You'll learn from

Karina Karn

Behavioural Growth Architect | Author of 2 Books

Karina helps B2B teams fix the revenue gap before sign-up. With over 10 years of experience, she has scaled revenue and conversion processes. Her work has been published on International Business Times and AP News. A member of the NewtonX expert network and the Royal Institution, she has delivered guest talks on consumer psychology at Royal Holloway, University of London. Karina is the author of Why Customers Choose, founder of Choice Decoded, and has written multiple white papers.

Career highlights

  • Advised 35+ global companies to fix revenue leakage

  • Featured on Ridge Radio UK & contributor to Startups Magazine

  • First book spotlighted by branding author Marty Neumeier

  • Named Top 10 Behavioural Science Thought Leader (Thinkers360)

  • Author of 2 books on consumer psychology

See all products from Karina

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