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Free Lesson

Which of Your Service Lines Is AI Repricing First?

Hosted by Shawn Yeager

Wed, Sep 23, 2026

4:00 PM UTC (30 minutes)

Virtual (Zoom)

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Where AI Is Repricing Your Work
Shawn Yeager
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What you'll learn

The kinds of work clients pay less for first

What’s already losing pricing power across professional services, and how to rank your own services against it.

How much of the fee is actually at risk

It’s usually a slice of the service, not all of it. You’ll learn to size the slice before a client does.

Why your expertise won’t protect the whole fee

Clients can now get parts of every service without you. They can’t get your judgment. The fee splits along that line.

Why this topic matters

A client told one global law firm: “We expect AI to make things less expensive.” The follow-up was a promise to pay 20% less the next year. The rest arrives quietly: work clients now expect included in the fee, a write-down nobody escalates, a project that wraps early and bills at the old price. Letting one cheap client walk doesn’t stop the trend. This session shows where it starts; deciding what to do about an exposed service is longer work.

You'll learn from

Shawn Yeager

Founder, Upshift | $300M+ revenue across 5 tech cycles | ex-Microsoft, NYDIG

I run Upshift. I work with managing partners and firm owners on one question: what the firm sells next, now that AI is pushing client prices down.

I started on Microsoft’s first browser team and have spent the 30 years since taking new technology to market: browsers, mobile, SaaS, Bitcoin, now AI. The pattern holds across all five cycles. The technology works long before anyone knows what to sell because of it, and whoever answers that question first sets the price everyone else lives with.

More at upshiftco.com.

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