In this video
What you'll learn
The characteristics of a strong insight
Learn the structure of an insight and the type of language that moves something from an observation to an insight
What a good insight looks like in practice
See a detailed breakdown of what differentiates a strong insight from a surface level observation
How to frame your findings for different stakeholders
Learn the kinds of messages that resonate most with design vs product vs senior stakeholders.
Why this topic matters
Writing insights is the foundational skill for UX researchers. It's what organisations hire us to do. But often insights stop at the level of an observation. This leaves stakeholders with more questions than answers and reduced the value of UX research. This session will give you actionable ways to move from an observation to an insight and to increase the power of your UX research.
You'll learn from
Ruby Pryor
Founder at Rex
I've been working in Design and Customer Experience for a decade across Australia and Asia.
My experience includes working for Boston Consulting Group, Grab and Nous Group. Outside of work, I have spoken at 10 UX conferences in 7 countries, appeared on multiple podcasts and been interviewed on Channel News Asia. I have taught design and UX research content to learners from 6 continents.
Go deeper with a course
Level up the impact of your UX research
Ruby Pryor
Ruby is the founder of Rex, a UX research and strategic design consulting firm.