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Free Lesson

Business Storytelling: How to Influence What Gets Funded

Hosted by Jacalin Ding

415 students

In this video

What you'll learn

The Two Questions Every Exec Runs on Your Idea

The exact filter leaders use to decide what gets funded and what gets cut.

The Structure That Turns an Idea Into a Yes

A repeatable sequence for building your case, so you're never freestyling in the room.

How to Read Any Room Before You Plan What To Say

The one signal that tells you how to pitch this exact person, not a generic audience.

Turn Listeners Into Supporters

One small technique that turns a good pitch into one that moves people. Turns listeners into supporters.

Why this topic matters

AI made building the easy part. What still decides whether your work gets funded, prioritised, and shipped is "business storytelling": how you communicate the story in the room. Two people can build the same idea. Only one gets the green light, because they know how to turn work into influence. More ideas are competing for the same resources. You are as good as how you can communicate!

You'll learn from

Jacalin Ding

Product & Design Leader | 2x Business Founder | Seed to Series B Advisor

Jacalin Ding is a Design Leader and Business Strategist who has spent 18 years connecting design work to measurable business outcomes.

She has advised CEOs and founders through raising millions in funding through seed, series A and B, launched AI initiatives that doubled revenue, and built multiple six-figure businesses across New York, Vancouver, Tokyo, Singapore, and Sydney.

Since 2018, Jacalin has taught over 10,000 designers to become strategic business partners. Her students come from Google, Meta, DoorDash, LinkedIn, Visa, and Atlassian - many earning promotions to Lead Strategic Designer and Product Strategist roles.

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Go deeper with a course

AI-Powered Strategic Design Accelerator
Jacalin Ding
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