Staging environment

AI Monetization Masterclass

Part of Building an AI GTM Engine

Hosted by Kyle Poyar

Wed, Oct 7, 2026

5:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

289 students

Invite your network

What you'll learn

Understand the dominant monetization models

Learn which models are emerging in 2026 — hybrid, credits, outcome-based — and the tradeoffs of each

Build a pricing practice

How to treat pricing as a continuous, cross-functional discipline rather than a one-off project

Evaluate how AI agents are reshaping the buyer journey

See what the rise of AI agents means for pricing architecture, billing infrastructure, and go-to-market strategy

Why this topic matters

I thought we’d figure out AI monetization by now. We haven’t. ChatGPT was released almost 4 years ago. Since then the pace of pricing changes has only increased, even at the largest companies like Anthropic, SFDC, and OpenAI. Pricing used to last 18-24 months. Now it could be out of date within 6 months.

You'll learn from

Kyle Poyar

Growth advisor and author of Growth Unhinged

Kyle Poyar is one of the most trusted voices in software pricing and growth strategy. As the founder of Growth Unhinged — a newsletter reaching 88,000+ operators, founders, and GTM leaders weekly — and a former Operating Partner at OpenView ($2.4B AUM), Kyle has spent 15 years helping software companies monetize their products and scale revenue. His annual State of B2B Monetization research, now in its second year, has become the definitive benchmark for how the industry is evolving.

See all products from Kyle

Sign up to join this lesson

By continuing, you agree to Maven's Terms and Privacy Policy.