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Top GTM priorities for startups

Hosted by Keith Lam

In this video

What you'll learn

Understanding Startup GTM

Startup GTM differs from enterprise GTM because you are starting from scratch.

Learn the top GTM priorities for startups

As a startup founder, learn what to prioritize for your early GTM work to get traction.

Learn the top GTM mistakes by founders

After operating and advising 100+ startups, I can share the top GTM mistakes they make.

Why this topic matters

GTM involves many tasks, but startups with limited time and resources should prioritize the tasks that move the company forward. Early-stage startups don't need a full GTM plan when they are still defining their Early Customer Profile, Ideal Customer Profile, and Product-Market Fit. A GTM without a verified ECP, ICP, and PMF is just wasting time and money. Learn the difference between enterprise and startup GTM.

You'll learn from

Keith Lam

Keith is a startup GTM B2B advisor, connector, and investor

Keith is a startup GTM B2B marketing expert and mentor. He has built or advised over 100+ startups.

His experience includes marketing leadership roles across AI/ML, Healthtech, Recruiting, CX, ERP, Fintech, Hardware, and Supply Chain. With an engineering background, he loves to delve into products, technology, and markets to identify the gems that drive a unique GTM strategy.

Keith has started four product marketing departments from scratch and run two startup marketing departments, including leadership roles at Deepgram, Epicor, Experience.com, Lumasense, and Yapstone.

He is currently a Key Advisor and Selection Committee Member for Berkeley Skydeck, Mentor for Bronco Ventures at Santa Clara University, Speaker and Mentor for VentureDock and Board Member for Funding Breakthrough Lab.

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Go deeper with a course

Nailing your Early Customer Profile - For Startups
Keith Lam
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