Staging environment

AEO and the Era of Agent-Assisted Discovery

Hosted by Aishwarya & Arvind and Vivek Pandya

163 students

In this video

What you'll learn

From AEO to SEO

Understand what generative engine optimization changes about content, structure, and measurement.

Earn visibility in model answers

Apply tactics that get your brand surfaced and cited inside assistant-generated responses.

Win the comparison moment

Influence how assistants stack your brand against competitors in answers.

Why this topic matters

Discovery is no longer a list of blue links. Consumers now start with an assistant that answers, compares, and increasingly acts on their behalf. AI-referred traffic to retail, travel, and financial services sites is compounding fast, and those visitors convert differently. Brands that learn how to earn visibility inside model-generated answers now will own demand before agentic traffic scales.

You'll learn from

Aishwarya & Arvind

AI Engineers | Building & Teaching @ The Gen Academy

Aishwarya Srinivasan is the co-founder of The Gen Academy and one of the world's most recognized AI educators, with a community of over 1.2 million AI professionals across social platforms. Previously, she led AI Developer Relations at Fireworks AI and spent over a decade building AI products and ecosystems at Google, Microsoft, and IBM. She holds a Master's in Data Science from Columbia University.


Arvind Narayanamurthy is the Co-founder of The Gen Academy, Previously AI Solutions Architect at Ema, and Founder of Eikos Health. He has built and deployed enterprise AI systems across Microsoft, IBM, Adobe, and high-growth startups, leading initiatives that translated machine learning into measurable business impact. Arvind holds a Master's degree from Carnegie Mellon University.

Vivek Pandya

Director @ Adobe

Vivek Pandya is a leading analyst and eCommerce expert who has worked with some of the largest CPG and technology organizations to drive key digital marketing and data science initiatives. As Director of Adobe Digital Insights, he launched and spearheads leading industry reports on online shopping and travel, AI and emerging technology, and creativity trends. Prior to Adobe, Vivek worked at E. & J. Gallo in the consumer and product insights group.

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