Staging environment
Free Lesson

The 5 Sales Calls Every Founder Needs to Run

Hosted by Mohsin Ali

53 students

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What you'll learn

Recognize the motion you're in

Know how many calls to expect from start to end and who needs to be involved before you start

Know which sales call you're actually running

Name each actual call in your motion (Discovery, Demo, Business Case, Proposal) and what each one needs to accomplish

Run the call itself with confidence

Be ready with agenda, the right questions to ask, and how to handle objections without getting caught off guard

Why this topic matters

Most founders default to what they know best: showing the demo, on every call. A discovery call gets run like a demo, a pricing conversation gets run like a pitch, and deals stall even when the product itself is strong. Knowing which call you're in, and how to run it, is a different skill from knowing your product, and it's often the difference between a call that moves the deal forward and one that quietly goes nowhere.

You'll learn from

Mohsin Ali

Startup GTM Coach: 150 startups coached, Embedded with 20, founded 2

I'm a GTM expert with 20+ years of experience, bringing the discipline I learned at Fortune 500 companies together with the agility and fail-fast mentality of startups.

I help founders build repeatable go-to-market, sales, and marketing motions: whether that's landing the first 10 customers for a zero-to-one startup, or helping a scale-up crack the next $10M in revenue.

I've coached, mentored & worked with 150+ startups across multiple industries, building GTM strategy, running sales motions, and leading marketing myself, not just advising from the sidelines.

I've also built 2 startups, so I've made the mistakes I'm here to help you skip.

My approach is building real frameworks pulled from real deals, built for you to actually use, not filed away as a slide deck.

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