Staging environment
Free Lesson

Build a Team of Agents in Claude Cowork to Find Customers

Part of Building an AI GTM Engine

Hosted by Pietro Montaldo - AI for non-techies

Wed, Oct 7, 2026

3:30 PM UTC (1 hour)

Virtual (Zoom)

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808 students

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Claude for Non-Technical Operators: Advanced Certification
Pietro Montaldo
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What you'll learn

See Where Your Best Leads Are Already Hiding

See how to pull and enrich (using Clay) lists from LinkedIn, Twitter, your email list, and past buyers ready for upsell

Use a Skill to Build ICP Description That Really Works

Turn a rough buyer description into a Clay-ready ICP, then enrich and score each list against it

Chain Multiple Sub-Agents and Clay Into One Flow

See a Claude Cowork skill run sub-agents that source, enrich, and hand a list off ready for outreach

Why this topic matters

Most people think lead gen means one tool doing everything. In this session I'll show a different approach: a small team of specialized pieces, one Claude Skill to pull a raw list, Clay to enrich and score it against your ICP, and a delivery tool to reach out, each doing one job well. You'll see it live on a real list, then leave with my skill & the framework to rebuild it yourself.

You'll learn from

Pietro Montaldo - AI for non-techies

AI Educator | Top Voice on AI for Growth Systems | Lecturer @ESADE

I teach AI to non-technical professionals.

I am lecturer on applied AI at ESADE business school (#7th business school worldwide, FT)

I scaled a software company from $0 to $1M in under 9 months and have coached 100+ business teams on building these exact systems (Gartner, Sage, Superhuman & more)

50,000+ non-technical builders follow my work (LinkedIn + Substack) because I share practical and effective AI usage.

Read my book on Claude Skills on Amazon: https://www.amazon.com/dp/1808492854/

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